My Birchbox Dilemma

I discovered Birchbox and thus the concept of subscription boxes back in April 2016. I attended a digital marketing conference in NYC, and met Rachel Silver who was the former head of Birchbox’s social media presence. Rachel spoke about the power of using Facebook Live (before it took off like wildfire) by demonstrating how Birchbox used this video tool  to unbox their monthly boxes. Tips were provided on how to maximize each item in the box to its full potential.  Continue reading “My Birchbox Dilemma”